Newcastle United’s €30M goalkeeper deal highlights growing crypto-sports sponsorship trend

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Newcastle United is close to signing Czech goalkeeper Lukasz Hornicek from Portuguese club Braga for €30 million. The 23-year-old, born July 13, 2002, is expected to complete his move by late July 2026. This transfer is part of a broader overhaul of Newcastle’s goalkeeping department this summer. The deal is unrelated to Newcastle’s sponsorship agreement with crypto exchange BYDFi, which began in 2025. This partnership illustrates the growing trend of crypto exchanges and Web3 companies investing heavily in football, following examples like Binance’s deals with multiple European clubs or Crypto.com’s naming rights deal for the former Staples Center in Los Angeles.

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