Small crypto wallets struggle to convert their users into revenue streams. When a user opens a wallet and cannot find a token swap function, they typically leave the app to trade elsewhere, depriving the wallet of associated fees. Yana Mar, Head of B2B and Partnerships at ChangeNOW, described this situation as detrimental to user experience during the TOKEN2049 conference in Singapore. This lack of essential features represents significant lost revenue for small players in the crypto sector.
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