Following the breakdown of trade talks between the United States and Canada in August 2026, Ottawa has imposed retaliatory tariffs on nearly 900 American products, including a 25% duty on toilet paper and facial tissue, and 50% on paper towels, napkins, and raw wood pulp. Canada is the largest foreign supplier of toilet paper to the United States, with $328 million in imports in 2024, and American factories rely on Canadian northern bleached softwood kraft pulp, importing approximately 2 million tons per year. Tariff costs are being fully passed through to consumer prices, and Procter & Gamble, maker of Charmin, said tariffs are creating earnings headwinds and plans to raise prices on part of its lineup. Only 30% of Americans approve of Trump’s handling of inflation, and 31% of voters name inflation and prices as their top concern ahead of the midterm elections.
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