French new-media artist Maurice Benayoun’s solo exhibition at Milan’s MEET Digital Culture Center, running from October 29, 2026, to January 31, 2027, is the final stop of the Value of Values project launched in 2016. At the center of the show, the Neuro-Design Station allows visitors to shape a three-dimensional form associated with a value through their brain activity and then register the numbered model on the blockchain as an NFT. The resulting forms can be kept, transferred, sold, or bartered, with each transaction turned into algorithmic verse and used to redistribute values on a dynamic map. Presented with Nicolás Mendoza, the exhibition also features artificial intelligences, a trading room, sculptures, and a work connecting the moods of 3,200 cities with real-time winds, exploring value, ownership, and the power of technology.
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