Strive CEO Matt Cole claims his company ASST can be the “fastest horse” among Bitcoin treasury firms in the next bull market. Strive has an amplification ratio of 51.4%, roughly twice that of Strategy at 25%, which Cole says will drive higher returns. He predicts Bitcoin could reach $400,000 to $500,000 by late 2029. Strive holds 29,462 BTC compared to Strategy’s 848,000. Cole argues the two firms should collaborate rather than compete to expand the Bitcoin-backed digital credit market.
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