Salesforce announced on October 20, 2026 the acquisition of customer engagement platform Braze for an enterprise value of approximately $5.66 billion, or $47.50 per share in cash, representing a premium of 58% over the stock price. Braze shares surged 51% following the announcement. The transaction is expected to close in Salesforce’s fiscal year 2028, subject to regulatory approvals. Braze serves approximately 2,770 customers and offers real-time data streaming combined with AI-driven content optimization, which will be integrated into Salesforce’s Data 360, Customer 360, Marketing Cloud, and Agentforce products. This acquisition is part of a broader consolidation strategy in the AI and marketing software sector.
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