Roblox shares nosedived nearly 29% on July 31, marking the worst single-day decline in the company’s history after Q2 results missed targets and showed slowing growth. Bookings growth decelerated to just 8% year-over-year, weighed down by mandatory age verification that only about 51% of users have completed against the company’s own 90% target. Roblox withdrew its full-year 2026 guidance entirely, prompting a wave of analyst downgrades and slashed price targets on Wall Street. The Developer Exchange program has paid out over $1.5 billion to creators, suggesting the developer ecosystem remains intact. The company is now pivoting toward older demographics by increasing payout rates for developers building experiences targeting adult players.
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