OpenAI announced on October 5, 2026, that it will begin testing a visual ad format within ChatGPT’s image generator later this month, starting in the United States with an initial group of advertisers. The ads will be clearly labeled and kept distinctly separate from the images the AI generates for users. ChatGPT reaches 1.2 billion weekly users. Early data shows WeightWatchers achieved a 15.3% lower attributed cost per acquisition compared to paid-search benchmarks in initial ad testing. OpenAI launched this ad program to offset its high infrastructure costs and broaden access to ChatGPT features for non-premium users.
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