Nico Lechuga, founding partner at Ego Death Capital and co-founder of ORANGE JUICE, explains how the traditional private equity model forces business owners to flip their assets within three to five years, as funds typically run seven to ten years. He proposes permanent capital and a Bitcoin treasury as an alternative to this cyclical approach. This strategy would allow owner-operators to keep their businesses long-term while benefiting from Bitcoin’s value appreciation. Lechuga argues this represents a significant departure from conventional private equity practices that have traditionally dominated small business acquisitions.
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