The NBA’s official Instagram account was hacked in October 2026 to promote a Solana-based memecoin called $NBA Coin, urging followers to buy the token. The token, created on Pump.fun, had a market capitalization of approximately $3,500, suggesting limited trading activity. This marks the second hack involving the NBA in 2026, following a previous attack on its official X account in March 2025. The wave of memecoin scams persists despite increased awareness, as evidenced by a recent operation that allowed fraudsters to collect $15.5 million through 56 memecoin launches on Robinhood Chain.
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