Meta sold over 7 million pairs of Ray-Ban smart glasses in 2025, more than three times the units sold in the previous two years combined, giving it over 80% of the global smart glasses market. EssilorLuxottica, Meta’s partner on the product, reported that smart glasses revenue nearly doubled year-over-year by Q2 2026. Meta’s Reality Labs division, historically a financial sinkhole losing tens of billions over the past several years, has found a rare bright spot in this product line. Advocacy groups have raised alarms about secret recording risks, potential circumvention of the recording indicator light, and reports that human moderators review some user-shared video content. Apple, Google, and several Chinese manufacturers are reportedly developing their own smart eyewear products in response to this commercial success.
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