Meta’s Muse personal agent currently ranks as the top free app on Apple’s iOS App Store, boosting the company’s stock price by about 20% since its launch a month ago, marking its best month since September 2022. The main challenge for the company is maintaining user engagement beyond the novelty phase, as competitors like OpenAI and Google dominate the hot AI market. Meta offers Muse for free while also providing monthly subscriptions at $20 or $100 depending on the tokens required for tasks. The tech giant, which agreed to a nearly $17 billion settlement regarding risks to minors’ mental health, is desperately trying to diversify its revenue streams still almost entirely dependent on online advertising.
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