The Wesleyan Media Project tracked roughly 289 AI-generated political ads across 34 states, accounting for nearly $187 million in spending, compared with less than $50,000 for the same type of advertising in the previous election cycle. Republican candidates and aligned groups are behind 80% to 88% of the ads and expenditures identified. About 70% of the tracked ads contain no AI disclosure, despite transparency policies from Meta, Google and X. Only 31 of the 50 states require some form of AI disclosure in political ads, creating a federal legal vacuum and fragmented oversight between digital platforms and television networks.
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