More than 10 million users in Canada and the United States have set up a Muse agent since it became available on September 8, according to Mark Zuckerberg. One-quarter of users employ it daily, primarily for shopping, with an average purchase exceeding $200. Demand was so strong that Meta asked Stripe to raise credit limits during the first week. Meta plans to charge businesses a fee when Muse facilitates a sale and aims to reach more than one billion users, but the agent’s computing costs have limited its initial rollout to two countries.
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