Morgan Stanley initiated coverage of IMAX with an overweight rating and set a $63 price target, implying 18% upside. The investment bank projects IMAX’s box office will reach $1.7 billion in 2028, up from $1.5 billion in 2026. The film « The Odyssey », shot entirely on Imax film, became the fastest film to surpass $200 million in box office sales in IMAX history. Of the 14 analysts covering the stock, 12 have a buy or strong buy rating. Shares are up more than 21% over the past three months.
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