Etsy now prohibits the sale of recipes, patterns, and instructions entirely generated by artificial intelligence, including content related to knitting, crochet, sewing, and cooking. Sellers must display a photograph of a genuinely completed project and disclose any use of AI, while listings entirely produced by bots are banned. Etsy says it wants to protect buyer confidence, which had been undermined by dissatisfaction with unusable instructions. The platform, whose brand is built around human craftsmanship, believes the policy could reduce competition from low-quality listings and revive sales for creators.
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