Eric Trump denied on August 22 on X the rumors that the Trump family was about to launch a new cryptocurrency, calling them « absolutely not true » and outright fraud. These rumors originated from the @WhaleScan account, which claimed that Donald Trump was preparing a new token, referencing past meme coin launches $TRUMP and $MELANIA as context. The Trump family is actually linked to World Liberty Financial, a decentralized finance initiative launched in 2024, and to the American Bitcoin project, but neither of these was implicated in the recent rumor. Eric Trump clarified that no family member is preparing to launch a new token and that any contrary claim constitutes a scam.
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