Some companies are beginning to measure the financial benefits of their artificial intelligence investments, with global spending reaching $581.7 billion in 2025, up 130% year over year. Santander attributed €194 million in business value to its AI initiatives during the first nine months of 2026. Novartis reported third-quarter core operating income of $6.04 billion, up 10%, while Standard Chartered recorded a 14% increase in operating income at constant currency. Meta cited a “substantial incremental advertising revenue” from AI and total revenue growth of 26%, while Google Cloud nearly doubled revenue to almost $31 billion. Carlsberg, by contrast, is not yet seeing AI benefits at scale, despite effects on its internal processes, supply chain and commercial activities.
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