Binance has pledged that its legal team will actively support female employees targeted by sexualized rumors or fabricated scandals. Co-founder and co-CEO He Yi announced the initiative on X on November 11, 2026, in response to smear campaigns affecting several women across the crypto industry. She cited Binance employees Sisi and Yaya, whose cases reportedly involved derogatory references and intrusive media coverage beyond anonymous social media posts. He Yi also called on the broader industry to remove accounts that spread gender-based misinformation. The announcement concerns neither a token launch nor a product update and is not expected to have an immediate market impact.
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