Ethena Pay launched a beta self-custodial payments and savings app on the Avalanche blockchain on September 1, 2026, with balances denominated in USDe. It pays up to 6% in annualized yields across three tiers, with access to the highest rates requiring users to lock 2,000 or 10,000 ENA, and also offers AVAX cashback and a virtual Visa card. Earn+ adds an Avalanche-based vault targeting higher yields for eligible users, although actual returns may fall above or below the stated objective depending on the underlying strategy. The initial rollout targets around 400 users across 48 countries but excludes the United States, the European Union, the United Kingdom and Canada, leaving expansion into those heavily regulated markets as the next major test.
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