Apple will host its annual conference on September 9, 2026, marking the first major product launch under new CEO John Ternus, appointed on September 1. The company will unveil the iPhone 18 Pro and iPhone 18 Pro Max, featuring the 2-nanometer A20 Pro chip, alongside its highly anticipated first foldable device with a starting price of $2,000. The event will also introduce the Apple Watch Series 12 and Apple Watch Ultra 4. John Ternus, known for leading Apple’s transition to Silicon, succeeds Tim Cook, who becomes executive chairman.
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