Apple is expected to unveil a foldable iPhone on Wednesday during its annual new product launch event. Despite consumer excitement, Wall Street analysts remain cautious about the announcement’s impact on the stock, anticipating limited movement. According to Bank of America research, the stock fell the day after 10 of 24 product launches since 2007, although over a longer 60-day horizon, the stock rose after 17 of these events. Analysts expect Apple to raise prices by at least $100 to offset additional memory costs, while MoffettNathanson estimates the foldable phone needs to be priced around $2,500 to maintain margins.
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