John Ternus defended Apple’s measured approach to artificial intelligence in an interview with Wired. He said the company will use AI extensively in its products but will not deploy it merely for the sake of adding the technology. Apple is prioritizing on-device processing, privacy and practical benefits rather than a race to build the largest general-purpose models. This strategy follows years of perceived delays, including a postponement of a more capable version of Siri. Ternus, who became CEO on September 1, 2026 after Tim Cook’s departure, emphasized continuity with the company’s existing leadership.
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