Apple announced a product launch event on Oct. 28 in Los Angeles, focused on professional devices powered by its custom chips. This marks CEO John Ternus’s third launch since taking over last month, representing a shift from the company’s traditional two events per year. Ben Reitzes, analyst at Melius Research, expects new Macs to be introduced, including a touchscreen notebook. Apple shares are up 26% year-to-date, outperforming the S&P 500, with Mac sales accounting for roughly 10% of total revenue. Apple and Meta partnered last week to bring Meta’s large open-weight AI model to multiple high-end Mac Studios.
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