Amazon plans to launch, on October 1, 2027 at the earliest, a database covering nearly every product sold worldwide, including items it does not sell. The project relies on data feeds from brands and retailers, as well as automated web crawling. Coca-Cola and Bayer are reportedly providing data, while Procter & Gamble took part in a trial related to the initiative. Amazon aims to reduce consumers’ reliance on Google, forums, brand websites and autonomous shopping agents, while improving its Rufus assistant. Amazon accounts for 41% of direct searches, compared with 23% for Google and 18% for Walmart, but the company describes the internal document as an outdated brainstorming memo that does not reflect its current strategy.
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