Amazon launched three new Alexa tablets in 8, 11 and 12-inch models, priced from $230 to $550, available for pre-order with shipping starting October 14. The company is discontinuing its budget-friendly Fire tablet lineup, marking a major shift in its devices strategy. These tablets are the first to carry the Alexa brand and run Google’s Android operating system instead of Fire OS, significantly expanding app availability. This move represents a departure from Amazon’s traditional approach of selling devices near cost to promote its other products and services. Rising memory prices have impacted the broader device industry, with Apple already raising prices on MacBooks and iPads this year.
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