Amazon CEO Andy Jassy said few customers are using external shopping agents to buy from Amazon because the experience remains “not great” and is no more convenient than visiting a retailer directly. Amazon blocked Meta’s Muse assistant, which has partnered with Shopify, Walmart and Best Buy, because its access violated the platform’s conditions of use. Amazon is instead promoting its own Alexa for shopping agent, which was used by more than 400 million customers over the past year, while customer interactions grew 570% year over year. U.S. customers using the agent spend 50% more per order, and more than 10 million people in the United States and Canada have set up Muse since its release in September.
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