Meta is internally testing a prediction-market app called Arena, allowing employees to forecast the outcome of events using virtual currency rather than real money. The project, led by chief executive Mark Zuckerberg, is expected to use the Llama artificial intelligence model to generate questions and provide personalized recommendations. The app targets users aged 18 to 34, and Meta anticipates at least 100 million monthly active participants. Following the failure of its previous Forecast app, which was discontinued in 2022 because of high operating costs, Meta may explore partnerships with Polymarket and Kalshi, although no deal has been announced.
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