Coinbase is expanding its business strategy into stablecoins, subscription services and prediction markets to diversify its revenue and reduce reliance on spot cryptocurrency transaction fees. In the third quarter of 2026, subscriptions and services accounted for 49% of the company’s net revenue. Prediction markets have already surpassed a $200 million annualized revenue run rate. These initiatives, which notably involve Ethereum, could increase its utility and adoption, although markets currently assign only a low probability to it reaching $10,000 by the end of 2026.
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