Adobe and Disney announced a multi-year partnership on November 9, 2026, to develop custom generative AI models built around Disney’s characters, worlds, and visual styles. The models will be trained exclusively on Disney’s internal archives and will run on Adobe’s Firefly Foundry platform. They will provide three capabilities: custom image generation, sketch-to-image conversion, and two-dimensional-to-three-dimensional concept prototyping. Disney plans to use the tools across its theme parks, film studios, and ESPN, following a pilot that reportedly reduced concept-development timelines from several months to a few days. The financial terms were not disclosed, leaving both Adobe’s commercial impact and Disney’s cost savings to be quantified.
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