Creative Planning, a Kansas-based wealth manager, increased its investments in Bitcoin-related ETFs by 43% in the third quarter of 2026. The firm also more than doubled its stake in Strategy Inc., raising its holding to 76,807 MSTR shares. Its portfolio, valued at approximately $178.7 billion, contained 4,405 positions and grew 4.5% from the previous quarter. Despite these purchases, Bitcoin-related assets account for only a small share of the portfolio, which remains dominated by traditional equities and broad-market ETFs. The quarter-end 13F disclosures show a diversification of institutional Bitcoin exposure rather than a strategy focused on a single product.
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