Baked by Melissa is exclusively selling its cupcake kits, liners and a cupcake pan at Target during the holiday season. The line includes three bite-sized flavors: Christmas Tie-Dye, Marshmallow Hot Cocoa and Red Velvet. Founded by Melissa Ben-Ishay in 2008, the company operates nine permanent locations in the New York area and ships its minicupcakes nationwide. Its TikTok account has more than 2.8 million followers, helping the brand secure collaborations with Ferrero and Wonder. Target is betting on at-home baking products to attract shoppers and boost spending over the next two months.
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