One month after ordering the replacement of the term “artificial intelligence” with “super intelligence” across federal departments and agencies, Elon Musk and Mark Zuckerberg adopted the terminology during earnings calls for SpaceX, Tesla and Meta. Musk presented SpaceXSI, the renamed AI division of SpaceX, while Zuckerberg highlighted Meta Superintelligence Labs, which was created the previous year. Other executives retained the AI acronym, including Andy Jassy at Amazon, Satya Nadella at Microsoft and Sundar Pichai at Alphabet. Microsoft, IBM, Intel, Palo Alto Networks and Nvidia nevertheless used the term “super intelligence” in their documents, public statements or earnings calls. The rebranding campaign comes weeks before the midterm elections, as Trump’s approval ratings decline and the Republican Party risks losing control of the House and Senate.
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