French new-media artist Maurice Benayoun’s solo exhibition at Milan’s MEET Digital Culture Center runs from October 29, 2026, to January 31, 2027, following an opening night on October 28. At the center of the exhibition, the Neuro-Design Station allows visitors to shape a human value, such as love, peace or freedom, in three dimensions using an EEG headset, then record the result on a blockchain as a non-fungible token (NFT). Visitors become traders and collectors as transactions turn value exchanges into algorithmic poetry and feed into a periodic table of values. The installation marks the culmination of the Value of Values project, launched in 2016, by combining generative processes, artificial intelligence and token economics with a critique of value and who gets to determine what is precious.
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