XRP launched an advertising campaign in the New York subway, with its white logo on a black background displayed on trains along 42nd Street in Manhattan. American flags and the slogan “Crypto Responsibly” accompany the display, which is also featured prominently on the new XRP.org website. The campaign is part of a strategy to build a distinctive brand identity in the public space, following the launch of XRP’s X account on October 19 and a multi-year partnership with the University of Kansas. Ripple is also hosting the Swell conference in New York from October 27 to 29, after the AI & Fintech XRP Ledger hackathon held on October 24 and 25. The cost, duration and exact scope of the subway advertising campaign have not been officially confirmed.
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