Mark Zuckerberg committed between $100 billion and $200 billion to Meta’s AI development before any proof of success. The company guided for up to $145 billion in capital expenditures this year, mostly on AI infrastructure. This full-stack strategy aims to build its own data centers, chips, and infrastructure after years of dependence on Apple and Google platforms, which cost Meta approximately $10 billion in 2022 alone. Meta’s worldwide ad revenue is projected to reach $243.46 billion this year, surpassing Google for the first time. Meta is launching Muse, its personal AI agent with $20 and $100 monthly subscription plans, and is considering diversifying beyond advertising.
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