Google searches for « buy crypto » have hit yearly highs, reaching a five-year peak in August shortly after bitcoin marked a new all-time high just above $126,000. These searches had plunged below 20 for over a year following the late-2021 crash, before gradually recovering. The yearly bottom came in July when BTC dropped under $58,000, but searches have since risen sharply and are projected to beat the 2026 record in October. Conversely, « buy bitcoin » searches remained below 40 on average for four straight years, from late 2021 to late 2025, with October projections showing another sharp decline toward 20. Therefore, even if retail is indeed coming back, investors do not appear to be specifically targeting BTC.
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