Amazon’s Prime Big Deal Days sale returns for its fifth edition on October 6-7, 2026, with deals across over 35 categories and discounts of up to 55% through rotating “Today’s Big Deals.” Inflation and rising gas prices are driving nearly half of U.S. consumers to participate in these sales, according to data firm Numerator. CNBC Select recommends three credit cards to maximize rewards: the Blue Cash Everyday from American Express (3% cash back on U.S. online purchases and 18 months at 0% intro APR), the Chase Freedom Unlimited (1.5% cash back and 15 months at intro APR), and the Citi Double Cash (2% flat-rate cash back and 18 months at intro APR on balance transfers). The deals are exclusive to Prime members at $139 per year, though discounted rates are available for students and low-income individuals.
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