Apple experienced strong demand for its iPhone 18 Pro and Pro Max in India, with customers queuing for over ten hours outside Apple stores in Mumbai, Delhi and Bengaluru during the launch. According to Counterpoint Research, Apple’s market share in India is expected to reach 10% in 2026, up from just 4% in 2022. Apple sold 14.4 million units in India out of 37.2 million in the Asia Pacific region, excluding China and Japan, in 2025. iPhone sales in India grew 16% in 2025, outpacing the regional average of 12%. Apple’s success is driven notably by zero-cost monthly payment options that have narrowed the gap between aspiration and affordability for Indian consumers.
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