Raiffeisen Bank International, an Austrian banking group, announced on September 23, 2026 a partnership with Bitpanda Enterprise that will allow its 18 million retail customers across 11 markets in Central and Eastern Europe to buy digital assets through their local Raiffeisen banks. The model is a white-label agreement where Bitpanda provides trading infrastructure, asset custody, and regulatory compliance, while local bank subsidiaries manage customer relationships and product offerings tailored to their legal framework. The rollout will be gradual and decentralized, with each local bank setting its own timeline and product scope to prevent a regulatory hurdle in one country from blocking the entire program. Austria served as a testing ground with an adoption rate of approximately 10 % among eligible customers in early 2024, a result that convinced new CEO Michael Höllerer to support this larger-scale deployment.
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