X is deploying its Cashtag Partner Program in the United States. Stock symbols preceded by a dollar sign now display a Trade button that redirects to five partners: Interactive Brokers, Moomoo, Gemini, Kraken, and Coinbase. The social network does not execute any orders itself, which avoids registration as a broker-dealer with the SEC. Three of the five partners are regulated US crypto platforms. This architecture allows X to collect commissions for each funded client brought to its partners without assuming the regulatory obligations linked to brokerage.
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