South Korea is undergoing a profound societal transformation driven by the AI-driven stock market rally. Professionals in the semiconductor sector, particularly at SK Hynix and Samsung Electronics, have become the most sought-after partners in the dating market, boosted by massive bonuses reaching 700 million won per employee at SK Hynix, equivalent to more than 15 times the average national annual salary. The shares of these two companies have surged by approximately 95% and 135% year-to-date, propelling them into the trillion-dollar market cap club. This AI boom is reshaping entertainment and education: a dating show featuring employees of these giants garnered 650,000 views on YouTube, while at Seoul National University, nine out of ten engineering students now choose electrical and computer engineering, compared to just two in ten in 2023.
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