OpenAI announced on August 16, 2026 that personal accounts across all tiers (Free, Go, Plus and Pro) can no longer create or publish new custom GPTs. Existing custom GPTs remain functional and editable for their creators. Only Business, Enterprise and Education workspaces retain full access to GPT creation and sharing. This decision reflects a strategic shift toward the enterprise market, following the launch of Workspace Agents in April 2026, tools designed for business environments. The measure raises questions about the value proposition of personal ChatGPT subscriptions, as enterprise contracts are clearly becoming OpenAI’s priority.
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