Reddit CEO says Google’s AI Overviews can’t replace ’10 blue links’ for referral traffic

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Reddit CEO Steve Huffman said Google’s AI Overviews have not yet had the same positive impact as the traditional ’10 blue links’ on referral traffic. Despite quarterly results beating estimates with advertising revenue up 61%, Reddit stock fell 11% in extended trading, reflecting Wall Street’s concerns about the changing search landscape. Reddit benefits from data licensing partnerships with OpenAI and Google, which generated 43 million dollars in revenue last quarter. Huffman emphasized that users prefer human perspectives over AI-generated summaries.

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