The European Commission fined Alphabet’s Google unit 890 million euros in July 2026, marking the first major penalty under the Digital Markets Act. The fine breaks down into two violations: 460 million euros for Google’s preferential treatment of its own services in search results, particularly for flight and hotel comparison verticals, and 430 million euros for Play Store rules limiting the visibility of cheaper external offers. Google’s rivals are now filing damages claims that could reach up to 10 billion dollars across Europe, roughly ten times the original fine. Lawsuits have already been filed in at least six countries, including Germany and Sweden, involving comparison-shopping services, travel platforms, and app developers. The cumulative total of EU enforcement actions against Google now exceeds 10.4 billion euros over the past decade.
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