FIFA is preparing to spin off its commercial operations into a standalone entity and sell a minority stake, with the new venture carrying a valuation of roughly $20 billion. The governing body’s current commercial cycle from 2023 to 2026 is projected to generate between $11 billion and $13 billion in total revenues. FIFA President Gianni Infantino stated on July 18, 2026 the need to maximize the organization’s commercial potential following the 2026 FIFA World Cup. The specifics of the deal, including the size of the minority stake, potential buyers, and transaction timeline, have not been publicly disclosed. This new entity notably contains no crypto or blockchain component, despite FIFA’s existing partnerships in the digital asset space such as with Kraken.
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