Kraken was named the Official Crypto Exchange Supporter of the 2026 FIFA World Cup on June 9, becoming the first major exchange to secure a direct partnership with FIFA. The tournament spans 48 teams across 16 host cities in the United States, Canada, and Mexico. The deal includes ticket giveaways and trading competitions running through mid-July 2026, aiming to convert millions of casual viewers into new platform users. Unofficial memecoins like W26 and FWC26 have emerged but maintain market caps under $15,000 with no affiliation to FIFA or Kraken. The partnership signals a meaningful recovery in institutional crypto confidence following the FTX collapse in November 2022.
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