John Ternus is set to become Apple’s next CEO, succeeding Tim Cook, who transformed Apple into an operational powerhouse since 2011. Under Cook, Apple’s annual revenue grew by more than $300 billion, profits more than quadrupled, and the company now has 2.5 billion active devices worldwide. However, former employees, investors, and analysts say Apple has struggled to produce category-defining products as it did during the Jobs era. Ternus will now need to lead the company through the AI era, drawing on his engineering background and reputation for execution.
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