Schalke 04 extends Edin Dzeko’s contract as sports sponsorship market highlights crypto’s absence from traditional football deals

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Schalke 04 has extended Edin Dzeko’s contract until June 2027. The 40-year-old Bosnian striker will earn between 900,000 and 1.5 million euros annually including bonuses. He joined the club in January 2026 as a free agent from AS Roma and scored 6 goals in 11 appearances during the club’s return to the Bundesliga. This entirely conventional deal underscores the declining presence of crypto sponsorships in European football since the 2022 market crash, further constrained by the EU’s Markets in Crypto-Assets regulation, which has made it harder for crypto exchanges and token projects to display their logos on football kits without meeting compliance requirements.

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Telemac
Telemachttp://cryptoinfo.ch
Passionné de nouvelles technologies, j’explore l’univers de la blockchain et des cryptomonnaies pour partager l’actualité et les innovations du secteur.

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