Zinedine Zidane has been officially appointed as the head coach of the French national team, succeeding Didier Deschamps starting September 1, 2026, after the World Cup. Unlike major European clubs that have adopted fan tokens through platforms like Socios and Chiliz, the French Football Federation has shown zero interest in digital assets. An unofficial France fan token, ticker FRA, exists but showed no significant market movement following the announcement. The fan token market peaked during the 2021 crypto bull run and has since lost substantial value, with France remaining one of Europe’s most cautious jurisdictions regarding crypto promotion.
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